PRIVACY POLICY (English)
Last updated: 05.05.2026

1. Who We Are
VM Guru (Anna Balandina) is the data controller for the personal information we process. We provide visual merchandising consulting and store design services.
Contact: anna.balandina.vm@gmail.com | Tel: +34 645089477 Location: Spain Website: https://vmguru.pro
2. What Personal Data We Collect
We may collect and process the following personal data:
• Contact information: name, email address, phone number, brand/store name • Business information: store location, size, description of your project or challenges • Visual materials: photos of your store, windows, and product displays (sent via email) • Communication data: messages sent via contact form, email, Telegram, or WhatsApp • Technical data: IP address, browser type, pages viewed (via cookies and analytics)
3. How We Collect Your Data
We collect data through: • Contact forms on our website • Email communications (mailto: links) • Messaging apps (Telegram, WhatsApp) • Website analytics tools
4. Legal Basis for Processing (GDPR Article 6)
We process your personal data based on: • Consent: when you submit a contact form or send us an email • Legitimate interests: to respond to your inquiries and provide our services
5. How We Use Your Data
We use your personal data to: • Respond to your inquiries and consultation requests • Analyze your store space and provide VM recommendations • Communicate about our services and project details • Send promotional materials (only if you explicitly consent) • Improve our website and services
6. Data Retention
We retain your personal data for: • Active projects: duration of the project + 24 months • Inquiries without project: 12 months from last contact • Marketing communications: until you withdraw consent • Website analytics: 14 months (Google Analytics)
After these periods, we delete or anonymize your data unless legal obligations require longer retention.
7. Who We Share Your Data With
We do not sell your personal data. We may share your data with: • Service providers: Tilda (website platform), email hosting providers, Google Analytics • Professional advisors: accountants, lawyers (if required) • Law enforcement: if required by law
All third parties are required to protect your data in accordance with GDPR.
8. International Data Transfers
Your data may be transferred to and stored in countries outside the European Economic Area (EEA), including the United States (via Tilda, Google Analytics, email providers). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.
9. Your Rights Under GDPR
You have the following rights: • Right to access: request a copy of your personal data • Right to rectification: correct inaccurate or incomplete data • Right to erasure ("right to be forgotten"): request deletion of your data • Right to restrict processing: limit how we use your data • Right to data portability: receive your data in a structured, machine-readable format • Right to object: object to processing based on legitimate interests or direct marketing • Right to withdraw consent: withdraw consent at any time
To exercise these rights, contact us at: anna.balandina.vm@gmail.com or +34 645089477 We will respond within 30 days.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including: • SSL encryption for data transmission • Secure servers and access controls • Regular security updates • Limited access to authorized personnel only
Note about email: Standard email is not encrypted. For sensitive information, we recommend using secure messaging apps (Telegram, WhatsApp) or encrypted email.
11. Cookies and Analytics
Our website uses: • Essential cookies: necessary for website functionality • Analytics cookies: Google Analytics to understand website usage (anonymized where possible)
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
12. Children's Privacy
Our services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of changes by posting the new policy on this page and updating the "Last updated" date.
14. Contact Us
For any questions about this Privacy Policy or our data practices, please contact:
Anna Balandina / VM Guru Email: anna.balandina.vm@gmail.com Tel: +34 645089477 Location: Spain Website: https://vmguru.pro
15. Right to Lodge a Complaint
If you believe we have violated your data protection rights, you have the right to lodge a complaint with your national data protection supervisory authority. In Spain, this is the Agencia Española de Protección de Datos (AEPD): www.aepd.es